ANALISIS DAMPAK PENJUALAN MELALUI RESELLER DI UMKM SEMPRONG MUBAROK NGAMPEL

Abstract

Micro, Small and Medium Enterprises (UMKM) Semprong Mubarok Ngampel is a household business MSME founded by an entrepreneur named Ali Rokhmat Nur Rokhmat. This business has received permits, MUI and P-IRT halal certification, this business operates in the production and sales sector of semprong and is located in Ngampel Village, Pituruh District, Purworejo Regency. Sales are made to Semprong Mubarok MSMEs through a shop reseller system, where the turnover from sales is still uncertain, causing problems. This research aims to analyze the factors that influence sales to resellers in Semprong Mubarok Ngampel MSMEs. This research uses analytical research methods. The type of data used by the author is quantitative and qualitative data. Data analysis in this research uses multiple linear regression with the SPSS version 24 program. Based on the results of the T test research, it appears that product variables have no effect on resellers and price variables have a significant effect on reseller decisions. F test analysis shows that product and price variables have a significant effect on Mubarok Ngampel MSME resellers.