PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP KEPUTUSAN PENGGUNAAN QRIS PADA UMKM DI KOTA DEPOK

Abstract

This study analyzes the effect of perceived benefits and perceived ease of use on QRIS (Quick Response Code Indonesian Standard) adoption decisions among MSMEs in Depok City. Using a quantitative method, data were collected from 100 MSME respondents through questionnaires. The analysis included validity, reliability, classical assumption tests, multiple linear regression, t-test, F-test, and coefficient of determination (R²). The results show that both perceived benefits and perceived ease of use have a positive and significant effect, both simultaneously and partially, on QRIS adoption decisions. These findings provide insights for MSME actors and policymakers to strengthen QRIS adoption through education on its benefits and ease of use.