PENGARUH PENGALAMAN WISATAWAN, MOTIVASI PERJALANAN, DAN CITRA DESTINASI TERHADAP NIAT MENGUNJUNGI KEMBALI: STUDI PADA PENGUNJUNG TAMAN MINI INDONESIA INDAH

Abstract

Indonesia possesses substantial potential in the tourism sector due to its natural wealth, cultural diversity, and historical heritage. One of the most prominent cultural tourism destinations representing the nation’s identity is Taman Mini Indonesia Indah (TMII). This study aims to examine the influence of tourist experience, travel motivation, and destination image on revisit intention among visitors of TMII. A quantitative approach was employed using primary data collected from 130 respondents through a structured questionnaire. The sampling technique applied was non-probability sampling. Data analysis involved validity and reliability testing, classical assumption testing, multiple linear regression analysis, coefficient of determination, and t- and F-tests, conducted using SPSS version 25. The results reveal that tourist experience, travel motivation, and destination image significantly affect revisit intention. Collectively, the all variables significantly explain revisit intention among TMII visitors, with tourist experience emerging as the most dominant factor driving tourists’ intention to revisit. These findings provide valuable insights for destination managers and policymakers in designing effective strategies to enhance visitor satisfaction and loyalty in cultural tourism destinations.